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Costume Jewellery Necklace

Retail bounces back: How jewellery sellers can make the most of this opportunity

After a truly terrible year, things are finally looking up for the great British high street. People have enjoyed returning to shopping centres and pub gardens and, with restrictions expected to ease further next week (May 17th 2021), we can hopefully look forward to more of the same.

Data on footfall already looks extremely promising too. According to analyst Springboard in April, visitor numbers to UK shopping destinations were up more than 87 per cent during reopening week as Britons relished the idea of going out – and splashing out.

Insights director Diane Wehrle told BBC News: “These results provide concrete evidence of the desire of shoppers to return to bricks and mortar stores and destinations.”

Retail analyst Catherine Shuttleworth of Savvy also said she feels people are bored of the dullness of online shopping and want to embrace real-life retail as a physical manifestation of getting ‘back to normal’.

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Indeed, there’s definitely a different atmosphere this time, perhaps as a result of the feeling of greater safety we’re all getting from the success of the vaccination programme.

The British Retail Consortium’s Helen Dickinson told BBC Radio 4’s Today programme retailers could embrace this “positive bounce”, adding: “More and more people in the industry are seeing this as an opportunity rather than a threat.”

We can’t wait to see our partners getting back on their feet here at Majique, with shops like jewellers that specialise in ‘going out’ products looking set to benefit more than most from this boom in opportunity.

This is backed up by Retail Week’s High Street Rebooted 2021 report, which found 25 per cent of consumers value the ability to try on and look at products in-store and 24 per cent are eager to support their local community.

However, retail expert and Majestic Wine chair John Colley told the news provider that retailers need to take action rather than resting on their laurels and expecting customers to flock back.

“We need to keep providing an experience and service that is fundamentally compelling,” he added.

Editor of fashion business publication Drapers Jill Geoghegan agreed shoppers used to buying from their sofa will need greater incentives to venture out, and had some advice for retailers that included:

  • Creating tempting window displays of new-season stock
  • Enticing people in with a ‘shop window’ on websites and social channels
  • Engaging with customers on Facebook and Instagram
  • Promoting in-store safety measures
  • Adding experiences like personal shoppers
Necklaces LF-N031103
Necklaces LF-N031103

For many of our partner stockists, this will simply involve keeping the good habits created during lockdown and evolving with the ‘new normal’. As for fresh stock, we’ve got all the new costume jewellery you’ll need here at Majique – and we’re truly excited to send it out to be enjoyed in your stores at last.